Sandbridge infuses fresh capital and is upping its stake in the niche fragrance brand DedCool.WHO: Carina Chaz founded DedCool in 2016 when she was just 21 years old. The brand is a collection of scents to live in and a functional fragrance bringing perfumery to unexpected places, like laundry detergent, pet shampoo, toilet drops, and car freshener. The brand's primary distribution channels are Sephora and DTC.IN THEIR OWN WORDS: Speaking about the investment to WWD, Chaz shared, “We have this much more significant capital raise because they’ve seen the momentum, the growth, and taking that initial small investment and stayed profitable while growing 600 percent.”She continued, “We’re really focusing on Sephora. We’re ensuring that everything comes out of DedCool has quality and value, and then focusing on newness, new eyeballs and retention.”Ken Suslow, founder and Managing Partner of Sandbridge Capital, said, “Carina is already well along in building a compellingly special brand—one that innovates its way across fragrance and other CPG categories that have long been starved of modernity and newness—artfully infusing the bespoke creativity that has fast become DedCool’s much beloved calling card. I could not be more enthused to continue supporting Carina and her stellar DedCool team along their amazing brand journey—the best is so clearly still yet to come as DedCool’s runaway multichannel growth continues unabated.”DETAILS:DedCool investor Sandbridge Capital increasee its stake. Pitchbook has this round pegged at $7.5 million.WWD reported that industry sources expect 2025 net sales to reach between $25 million and $30 million.